as fundamental to its management, and thus contributes to the enrichment of the happiness and lives of people.
October 30, 1891
30/10/1891
09/1918
¥34,433 million (as of December 2017)
3-7, Honjo1-chome, Sumida-ku, Tokyo 130-8644, Japan
Itsuo Hama
Consolidated: 6,895
Non-consolidated: 2,550 (as of December 31, 2017)5
The manufacture and sale of toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, cooking.
Consolidated: ¥410,484 million
Non-Consolidated: ¥264,280 million (FY 2017)
Eyemiru 40EX is an OTC (non – prescription) eye drop containing vitamin A that is good for eyes.
In 1996, Lion Corporation launched “Smile 40” eye drops in Japan with patented technology containing Vitamin A at that time.
After continuous improvement period, in 2001, Lion announced a new product with the brand “Smile 40EX”.
Since then, the sales volume of “Eyemiru 40EX” brand eye drops has been growing at a good rate for more than 20 years.
- 19961996
The first eye drops containing vitamin A appeared in Japan with the brand “Smile 40”
- 20012001
“Smile 40EX” brand eye drops was announced in Japan
- 20072007
The product has been currently in circulation in Korea with the brand “Eyemiru 40EX”
- 20132013
The product has been currently in circulation in Taiwan with the brand “Eyemiru 40EX”
- 20172017
The product is lanched in Vietnam