as fundamental to its management, and thus contributes to the enrichment of the happiness and lives of people.
October 30, 1891
¥34,433 million (as of December 2017)
3-7, Honjo1-chome, Sumida-ku, Tokyo 130-8644, Japan
Non-consolidated: 2,550 (as of December 31, 2017)5
The manufacture and sale of toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, cooking.
Consolidated: ¥410,484 million
Non-Consolidated: ¥264,280 million (FY 2017)
Eyemiru 40EX is an OTC (non – prescription) eye drop containing vitamin A that is good for eyes.
In 1996, Lion Corporation launched “Smile 40” eye drops in Japan with patented technology containing Vitamin A at that time.
After continuous improvement period, in 2001, Lion announced a new product with the brand “Smile 40EX”.
Since then, the sales volume of “Eyemiru 40EX” brand eye drops has been growing at a good rate for more than 20 years.
The first eye drops containing vitamin A appeared in Japan with the brand “Smile 40”
“Smile 40EX” brand eye drops was announced in Japan
The product has been currently in circulation in Korea with the brand “Eyemiru 40EX”
The product has been currently in circulation in Taiwan with the brand “Eyemiru 40EX”
The product is lanched in Vietnam