In Lion, we have solved all the daily’s problem, which made your ordinary and special days more precious. We provide products people need to maintain good-living habits.
Providing cleanliness, health and comfort while still protecting our environment is our mission, the mission that made us proud. 128 years ago, since our founding, we always urged for a good daily life. It has guided us to create a future that full of health, hope and happiness for people around the world.

Lion corporation positions

as fundamental to its management, and thus contributes to the enrichment of the happiness and lives of people.

Corporate Name

Lion Coporation

Foundation

October 30, 1891

Establishment

September 1918

Capital

¥34,433 million (as of December 2017)

Address

3-7, Honjo1-chome, Sumida-ku, Tokyo 130-8644, Japan

Representative

Representative Director, President Executive Officer Masazumi Kikukawa

Employees

Consolidated: 7,075
Non-consolidated: 2,550 (as of December 31, 2017)5

Operations

The manufacture and sale of toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, cooking

Net Sales

Consolidated: ¥410,484 million
Non-Consolidated: ¥264,280 million (FY 2017)

Eyemiru 40EX is an OTC (non – prescription) eye drop containing vitamin A that is good for eyes.
In 1996, Lion Corporation launched “Smile 40” eye drops in Japan with patented technology containing Vitamin A at that time.
After continuous improvement period, in 2001, Lion announced a new product with the brand “Smile 40EX”.
Since then, the sales volume of “Smile 40EX” brand eye drops has been growing at a good rate for more than 15 years.
  • 1996

    1996

    The first eye drops containing vitamin A appeared in Japan with the brand “Smile 40”

  • 2001

    2001

    “Smile 40EX” brand eye drops was announced in Japan

  • 2007

    2007

    The product has been currently in circulation in Korea with the brand “Eyemiru 40EX”

  • 2013

    2013

    The product has been currently in circulation in Taiwan with the brand “Smile 40EX”

  • 2017

    2017

    The product is lanched in Vietnam