Eyemiru

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  • CORPORATE NAME:

    Lion Corporation

  • FOUNDATION:

    30/10/1891

  • ESTABLISHMENT:

    09/1918

  • CAPITAL:

    ¥34,433 million (as of December 2022)

  • ADDRESS:

    3-28, Kuramae 1-chome, Taito-ku, Tokyo 111-8644, Japan

  • REPRESENTATIVE: Representative Director, President and Executive Officer

    Masayuki Takemori

  • EMPLOYEES:

    Consolidated: 7,587

    Non-consolidated: 3,190 (as of December 31, 2022)

  • OPERATIONS:

    The manufacture and sale of toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, cooking-related products, and pharmaceuticals. Exports to overseas affiliates.

  • NET SALES:

    Consolidated: ¥389.8 billion [IFRS]

    Non-Consolidated: ¥231.2 billion (FY 2022)

EYEMIRU 40EX
Eyemiru

Eyemiru 40EX is an OTC (non – prescription) eye drop containing vitamin A that is good for eyes.
In 1996, Lion Corporation launched “Smile 40” eye drops in Japan with patented technology containing Vitamin A at that time.
After continuous improvement period, in 2001, Lion announced a new product with the brand “Smile 40EX”.
Since then, the sales volume of “Eyemiru 40EX” brand eye drops has been growing at a good rate for more than 20 years.

1996
1996

The first eye drops containing vitamin A appeared in Japan with the brand “Smile 40”

2001
2001

“Smile 40EX” brand eye drops was announced in Japan

Eyemiru
1996
1996
1996

The first eye drops containing vitamin A appeared in Japan with the brand “Smile 40”

2001
2001
2001
  

“Smile 40EX” brand eye drops was announced in Japan

2007
2007
2007

The product has been currently in circulation in Korea with the brand “Eyemiru 40EX”

2013
2013
2013

The product has been currently in circulation in Taiwan with the brand “Eyemiru 40EX”

2017
2017
2017

The product is lanched in Vietnam